As a managing copywriter, I have experience in brand storytelling and content strategy. I also have more than a decade of experience writing SEO copy, UX copy, blog content, product copy, email campaigns, and educational content.
Freelance Work
I’ve provided freelance copywriting, content strategy and script editing across multiple industries, from the automotive world to wedding and elopement photography services.
Ginger Eliza Photography
Working hand in hand with Ginger Eliza, a wedding and elopement photographer based out of California, I am currently helping her redesign her website and revamp her content strategy to increase organic search performance and improve lead generation.
Bumper.com
I provided license plate search content for Bumper.com, with custom landing pages optimized for every state in the U.S. I optimized every page for local search and improved CRO performance.
Home Energy Club
As the Home Energy Club Content Manager, I led a team of copywriters and editors that published content across multiple domains, including USAToday, MarketWatch, EcoWatch, This Old House and Home Energy Club. As an energy broker website, our clarity and content authority was our guiding light. We produced content designed to help customers sift through the noise to find the best energy plan and provider for their specific usage needs. You’ll find some samples of my work across several of those outlets below.
Discount Tire Blog
I curated and planned the Discount Tire blog, maintaining a rolling six-month editorial calendar, conceptualizing, researching, and editing all Discount Tire blog posts, as well as writing much of the blog content. Below are some of my the blogs I researched and wrote.
What Tires Should I Buy for Pennsylvania?
An Overlanding Tire Guide
Best Mudding Tires
Best Summer Performance Tires for 2023
Vehicle Landing Pages
One of the largest projects I participated in, the vehicle landing pages project required us to write and edit custom copy for all major makes, models and even trim levels, using monthly search volume as our guide for content strategy. Some of my favorite vehicle landing pages I wrote are below.
Toyota Tacoma Tires
Bentley Tires
Discount Tire Product Description Copy
Product description pages are the heart and soul of any online retail efforts. Leading an agile team of copywriters, I wrote and edited product description copy for new product launches. I’ve included some of my favorite product descriptions below.
Nathan Schluter 